Since the stock market substantially recovered and the halving event came and went without materially moving bitcoin’s price, the Google Trends Score has returned to the pre-pandemic, pre-halving-hype range. For the last two months (June & July), bitcoin’s monthly Google Trends Score has stayed steady at 13, which is equal to its average from April 2018 (after the peak) through February 2020 (before the halving hype and market crash).įor some additional context, it should be noted that bitcoin’s Google Trends Score has only been equal to or greater than 21 in 7 months since bitcoin’s inception and they all took place consecutively surrounding bitcoin’s last major surge from September 2017 through March 2018 (with scores chronologically of 21, 22, 44, 100, 55, 39, and 23). Sufficed to say, bitcoin’s average score of 13 since the last surge, excluding the three aforementioned months from earlier this year (14 if we include them), shows objectively that bitcoin is flying under the radar (in terms of its popularity as a search term at least). Of course, it may not seem this way to people who follow crypto closely and daily but the algorithmic and mass-data collecting Google Trends Score should be trusted over any single person’s speculative and subjective observation about the current level of hype and attention.

If you, like me, believe that bitcoin is and has been flying under the radar for more than two years now, the natural question to ask is this.

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